Cereus Graphics's e-mail newsletter, Printer@Work, is delivered directly to your inbox on the first and third Tuesday of every month. Each issue is filled with tips, ideas, and a few laughs too. We think you'll love it!

Don't miss another issue...subscribe now! Enter your information below to subscribe to Printer@Work, or update your existing subscription.

Subscription information:

First Name
Last Name
Company
E-mail Address
Send graphic-formatted e-mail, as shown below
Send plain-text e-mail
Your e-mail address is safe and secure with us. We will treat it with respect and won’t release your e-mail address to any other parties.

Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to cereusgraphics.com.

CEREUS GRAPHICS PRESENTS
OCT
4
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
Message
A Message from Tom Ginter
The Way I See It
 

Nothing Lasts Forever

Here are some words of wisdom to get you through your day.
“The bad news is nothing lasts forever. The good news is nothing lasts forever.” – J. Cole

Here’s the way I see it: Life is a circle of happiness, sadness, hard times, and good times. If you’re going through hard times, have faith that good times are on the way.

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
Idea
Idea of the Week
Adobe InDesign's Paragraph Composer
TYPESETTING MADE EASIER.
First, a little history... Back before computers, when type was set by hand, great care was taken to make a page of type appear "beautiful." The typesetter would have the luxury of analyzing each line of type to make sure it didn't create unwanted text disturbances like rivers, widows, orphans, or hyphenation problems. If an aesthetic problem was identified, it, along with any other lines of type affected by the change, could be quickly remedied.



Now, fast-forward to the computer age. Even though computers have made the job of setting type much more efficient, the software has always lacked the ability to analyze multiple lines of text in order to achieve the best aesthetic typographic result.

Enter Adobe's InDesign, and the introduction of the Adobe's Paragraph Composer, which has the capacity to reduce the amount of time spent on composition, and increase the consistency of hyphenation and overall letter and word spacing.

Adobe's Paragraph Composer can consider multiple lines of text, eliminating widows, orphans and text rivers, and improving the overall quality of the body of text as you type, allowing you to approach page layout from an artistic point of view.

Preferences for Adobe InDesign's composition engine are defined by selecting the Adobe Paragraph Composer or Adobe Single-line Composer from the InDesign Paragraph palette menu.

Choosing whether to use the Paragraph or Single-line Composer depends on what type of work you are doing. If you are working with a small amount of text, such as a headline or caption, the Single-line Composer will allow more user control. The Paragraph Composer is best suited for larger bodies of text because it was designed to consider multiple lines of text at one time, and will provide the highest-quality aesthetic results with very little hassle.
See more great ideas like this!
Click here to visit the Cereus Graphics - Ideas Collection.
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
MARKETING
Marketing Tip
Smart Business Cards
UPGRADE YOUR NETWORKING

Technology has revolutionized the way we interact and engage with people. For example, smart business cards can be a fun way to upgrade your networking. Whether you want to share your contact information, payment apps, or tell your story, smart cards allow users to easily tap a business card with their phone to access information or scan a QR code.

Here are a few smart business card options to consider. Depending on what features you are looking for, pricing will vary.

While smart business cards are a trendy way to share information, traditional printed business cards continue to be a favorite for many people as a way to create a memorable connection. By having both print and digital cards, you can provide options to connect with your audience however they are most comfortable.

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
PRODUCT
Uncommon Product
Care Cards
HELP CUSTOMERS EXTEND THE LIFE OF THEIR PURCHASE

Care cards are a thoughtful tool to help customers extend the life of their purchase. For example, a care card can include instructions on how to wash a product, such as customized coffee tumblers that should be hand washed only (not dishwasher safe). Care cards can also provide tips on how to store or care for items, such as jewelry, canvas artwork, photo albums, custom keepsakes, and more.

For example, Silver Jeans Co. mails a Denim Care card with all purchases that includes tips on keeping your denim (and the planet) looking its best. They not only provide helpful advice for customers on how often to wash their jeans, but also tips on hang drying, spot cleaning, and more.

Care cards can be created as simple as a one-sided flat card in any size to a larger, multi-panel folded card. If you’d like help creating a care card your customers will appreciate receiving, give us a call today!

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
TECH
Tech Tip
Focus Mode for Android
PAUSE APPS THAT CAN BE DISTRACTING

Android Focus mode enables users to pause apps that can be distracting, such as social media notifications and news alerts. Once Focus mode is turned on, chosen apps will be grayed out on the screen, and their notifications will be hidden. Any notifications from those apps are put on hold until Focus mode is turned off, although exceptions can be added for calls and alerts from specific people or apps.

Users may also create a work profile to pause work app alerts (such as Outlook emails and Microsoft Teams alerts) to prevent distractions during meals or family time in the evenings or weekends.

To access Focus mode on an Android device, go to Settings/Digital Wellbeing and Parental Controls.

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
Fun
Fun@Work

Spotlight Recipe

Coming up... Paula Faris and Homemade Caramel Corn!

Did You Know?

Only 3.5 percent of Earth’s water is fresh water. Most of the salt in the ocean is the same kind of salt we...

Printing Quiz

If your printer talks about leading, what they really mean is:

Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about Cereus Graphics, visit cereusgraphics.com.
Copyright © 2022
Cereus Graphics, 2950 E. Broadway Rd. , Bldg. 2, Phoenix, AZ 85040 602-445-0680